Built for businesses that live by the phone

See how businesses across industries use CallTracker to understand their marketing ROI and make smarter ad spend decisions.

Home Services

Plumbers, HVAC, Electricians, Roofers, Landscapers

Home service businesses spend heavily on local advertising—billboards, vehicle wraps, yard signs, and Google Local Services. CallTracker lets you see which placements actually ring your phone.

"We discovered our billboard was generating 3x more calls than our Google Ads. We shifted budget and doubled our leads."

Mike R.
Premier Plumbing
5-10
Avg. tracking numbers
Vehicle wraps
Top placement
40-60%
ROI improvement

Common Placements

Track each with a unique number

Billboard on Highway 101
22 calls
Google Local Services Ads
21 calls
Truck Wrap #1
42 calls
Truck Wrap #2
35 calls
Yard Signs
16 calls
Nextdoor Ads
16 calls
Yelp Business Page
17 calls
Angi Listing
49 calls
Start Tracking for Home Services
Legal

Personal Injury, Family Law, Criminal Defense, Estate Planning

Law firms invest significantly in TV, radio, billboards, and digital ads. With high cost-per-acquisition, knowing exactly which channel delivers cases is critical to profitability.

"We were spending €15K/month on a radio spot that generated zero cases. CallTracker helped us reallocate to channels that actually convert."

Sarah T.
Thompson Law Group
8-15
Avg. tracking numbers
Google Ads
Top placement
€5-10K/mo
Cost savings

Common Placements

Track each with a unique number

TV Commercial - Channel 5
41 calls
Radio Spot - 98.7 FM
40 calls
Billboard I-95 North
46 calls
Billboard I-95 South
25 calls
Google Ads - PI Keywords
24 calls
Facebook Lead Ads
26 calls
Avvo Profile
44 calls
Justia Listing
53 calls
Start Tracking for Legal
Healthcare

Dentists, Chiropractors, Med Spas, Urgent Care, Specialists

Healthcare providers use a mix of direct mail, local publications, Google Ads, and referral programs. CallTracker shows which marketing channels bring patients through the door.

"Our direct mail was underperforming while ZocDoc was crushing it. We never would have known without call tracking."

Dr. James L.
Smile Dental Care
4-8
Avg. tracking numbers
Google Ads
Top placement
+25%
New patients/mo

Common Placements

Track each with a unique number

Google Ads - Dental Implants
38 calls
Direct Mail Campaign - Q4
10 calls
Local Magazine Ad
17 calls
ZocDoc Profile
10 calls
Healthgrades Listing
25 calls
Facebook Ads
47 calls
Referral Program Cards
30 calls
Community Event Booth
50 calls
Start Tracking for Healthcare
Real Estate

Agents, Brokers, Property Managers, Developers

Real estate professionals advertise across yard signs, Zillow, Realtor.com, print ads, and more. CallTracker reveals which listings and placements generate serious buyer inquiries.

"I track every yard sign separately. Now I know which neighborhoods have the most motivated buyers calling."

Jennifer M.
Coldwell Banker Agent
10-20
Avg. tracking numbers
Zillow
Top placement
+35%
Lead quality

Common Placements

Track each with a unique number

Yard Sign - 123 Main St
38 calls
Yard Sign - 456 Oak Ave
24 calls
Zillow Premier Agent
12 calls
Realtor.com Profile
15 calls
Facebook Property Ads
10 calls
Local Magazine Feature
58 calls
Open House Flyers
11 calls
Bus Bench Ad
13 calls
Start Tracking for Real Estate
Automotive

Dealerships, Auto Repair, Body Shops, Detailing

Auto businesses advertise on billboards, radio, TV, and digital. With high-ticket sales and services, understanding which ads drive showroom visits and service calls is essential.

"We cut our radio budget by 50% and moved it to Google. Call volume stayed the same, but cost per lead dropped 40%."

Tom B.
City Auto Group
6-12
Avg. tracking numbers
Cars.com
Top placement
-40%
Cost per lead

Common Placements

Track each with a unique number

Highway Billboard
53 calls
Radio Commercial
31 calls
TV Spot - Local News
37 calls
Google Ads - Used Cars
23 calls
Facebook Inventory Ads
10 calls
Cars.com Listing
50 calls
AutoTrader Profile
12 calls
Direct Mail Coupons
18 calls
Start Tracking for Automotive
Restaurants & Hospitality

Restaurants, Catering, Hotels, Event Venues

Restaurants and venues advertise for reservations, catering inquiries, and event bookings. CallTracker helps identify which channels bring high-value phone orders and bookings.

"Catering calls from The Knot are worth 10x more than random Yelp inquiries. Now we know where to focus."

Maria S.
Bella Vista Events
4-8
Avg. tracking numbers
Google Business
Top placement
+50%
Booking value

Common Placements

Track each with a unique number

Google Business Profile
58 calls
Yelp Business Page
37 calls
TripAdvisor Listing
42 calls
Facebook Page
37 calls
Instagram Ads
37 calls
Local Food Blog Feature
11 calls
Wedding Wire Profile
50 calls
The Knot Listing
40 calls
Start Tracking for Restaurants & Hospitality
Education & Training

Trade Schools, Tutoring, Test Prep, Professional Training

Educational institutions rely on inquiries to fill classes. CallTracker shows which recruitment channels generate the most qualified prospective students.

"Career fair booths generate 5x more enrolled students than our LinkedIn ads. We doubled our booth presence."

David K.
Tech Trade Academy
5-10
Avg. tracking numbers
Career fairs
Top placement
+30%
Enrollment

Common Placements

Track each with a unique number

Google Ads - Trade School
11 calls
Facebook Lead Ads
26 calls
Indeed Sponsored Job
59 calls
High School Career Fair
49 calls
Radio Commercial
31 calls
Community College Partnership
25 calls
LinkedIn Ads
44 calls
Direct Mail Campaign
26 calls
Start Tracking for Education & Training
Professional Services

Accountants, Consultants, Insurance, Financial Advisors

Professional service firms build client relationships through referrals, networking, and targeted advertising. CallTracker identifies which lead sources deliver the best clients.

"Our podcast sponsorship was generating more qualified leads than our entire Google Ads budget. Game changer."

Robert H.
Summit Financial Advisors
4-8
Avg. tracking numbers
Referrals
Top placement
+60%
Client value

Common Placements

Track each with a unique number

Google Ads - CPA Keywords
30 calls
LinkedIn Sponsored Content
43 calls
Industry Conference Booth
47 calls
Chamber of Commerce Listing
52 calls
Podcast Sponsorship
34 calls
Webinar Promotion
24 calls
Referral Partner Cards
36 calls
Local Business Journal Ad
22 calls
Start Tracking for Professional Services

Don't see your industry?

If your business receives phone calls from advertising, CallTracker can help you track them. Start your free trial and see for yourself.