UTM Builder for Call Tracking

Build tagged links for ads, QR codes and listings, and see how CallTracker will attribute calls from each link.

Build your link

Runs in your browser. Nothing you type is sent to us.

Start from an example

Website URL

Source (utm_source)

Where visitors come from, e.g. facebook, newsletter, flyer

Medium (utm_medium)

The type of channel, e.g. cpc, social, email, print

Campaign (utm_campaign)

Your campaign name, e.g. spring-sale

Term (utm_term)

Optional: the keyword or audience

Content (utm_content)

Optional: tells two ads or links apart

Lowercase values and replace spaces with hyphens

Your tagged link

Enter a valid URL, source, medium and campaign to build the link.

Tips for clean UTM tags

Use source, medium and campaign on every link; term and content are optional.
Keep values lowercase and consistent: Google Analytics treats Facebook and facebook as two different sources.
For print, signs and vehicles, put the tagged link behind a QR code, and give the printed phone number its own tracking number too.
When auto-tagging is on, Google Ads and Microsoft Ads add their own click IDs (gclid, msclkid), and CallTracker reads those before UTM tags.

Give each source its own phone number

With the CallTracker snippet, visitors from each source see their own tracking number, so phone calls are attributed like clicks.