Ad platforms (offline conversions)
CallTracker + Google Ads integration
The Google Ads integration closes the loop between ad clicks and phone calls. When a visitor arrives from a Google ad, the CallTracker website snippet stores their click ID (gclid). If that visitor calls the number shown on your site, CallTracker uploads the call to Google Ads as a conversion so Smart Bidding can optimise for calls.
- How it connects
- Your own Google Ads API credentials, entered per user in Settings → Integrations
- Included in
- CallTracker Pro, no extra charge
- Best for
- Advertisers who want Google Ads bidding to count phone calls, not only form fills.
What happens when a call comes in
- Captures the gclid when a visitor lands on your site with the CallTracker snippet installed.
- After a completed call from that visitor, uploads a click conversion to the conversion action you choose.
Data sent to Google Ads
- gclid
- Conversion action ID
- Conversion time
How to set it up
- Install the CallTracker dynamic number insertion snippet on your website.
- Create a conversion action for phone calls (import / offline) in Google Ads and note its ID.
- Get a Google Ads API developer token, and create an OAuth client (client ID and client secret) in Google Cloud.
- Generate a refresh token for the Google account that has access to the ad account.
- In CallTracker, open Settings → Integrations, add Google Ads and enter the customer ID, conversion action ID, developer token, OAuth client ID, client secret and refresh token.
Limitations
- Only calls from visitors who arrived with a gclid on a page running the snippet can be attributed.
- Calls to numbers printed offline (billboards, flyers) have no click ID and are not uploaded.
- The connection belongs to the CallTracker user who adds it, not the whole workspace; conversions are sent for that user's calls.
- Setup requires your own Google Ads API developer token and OAuth credentials.
Related integrations
Send your calls to Google Ads
Create a CallTracker account, add a tracking number and connect the integration from Settings.