Performance, local SEO and media agencies reporting calls to clients

Call tracking for marketing agencies

Call tracking for marketing agencies: a workspace per client, a number per campaign and call reports that show clients what their phone leads came from.

The problem

Clients judge an agency on leads, and for local businesses most leads are phone calls. Without call tracking the agency can report clicks but not the calls they produced.

Typical placements: Client Google Ads campaigns, Client Facebook campaigns, Landing pages, Local listings, Offline media bought for clients.

How it works with CallTracker

  1. Create a workspace per client so data and team access stay separate.
  2. Give each campaign and landing page its own number, or use a number pool for visitor-level attribution.
  3. Invite client staff as Viewers for read-only access to their own workspace.
  4. Send calls to the client's CRM, or to your own systems through webhooks or Zapier.
  5. Export call data as CSV for client reports.

What you get

  • Calls per campaign and landing page for each client.
  • Calls sent as conversions to the client's GA4 or Meta account, with Google Ads uploads once Google approves CallTracker's API access.
CallTracker placements list with three placements β€” Facebook Lead Ads, Billboard I-95 and Google Ads - Main β€” each showing its own tracking number, the number calls forward to and its call count.
Placements list: every ad, sign or listing gets its own tracking number and its own call count. Screenshot of the live app in a test account with demo data, 27 October 2026.
CallTracker Conversion tracking settings with a Google Analytics 4 card asking for a Measurement ID, a Measurement Protocol API secret and the event name phone_call, and a Google Ads card that says 'Not available yet' while Google approves CallTracker's API access.
Conversion tracking settings: GA4 takes a Measurement ID and API secret; Google Ads is marked not available until Google approves the API access. Screenshot of the live app in a test account with demo data, 27 October 2026.

Best for

  • Agencies managing local-business clients with phone-led sales.
  • Agencies that want usage-based costs they can pass through per client.

Not the best fit if

  • Agencies that need a white-label reseller portal.
  • Agencies that need form and chat tracking in the same reports.

What it costs

Example: 10 tracking numbers in the US (one client with 10 campaign numbers). Fixed monthly cost: €9 base + 10 Γ— €2.20 per number = €31 per month, plus connected call minutes at the rate for the US. Missed calls are free, and there is no contract.

This is a list-price example, not a quote for your business. Prices are in EUR.

Prices by country β†’

Marketing agencies: frequently asked questions

Can each client's data stay separate?
Yes. Create a workspace per client. Team access is per workspace, and client staff can be invited as Viewers with read-only access to their own workspace.
Is there a white-label reseller portal?
No. Clients see CallTracker's own interface. If you need your agency's brand on the dashboard, choose a tool with white-labelling.
How do we report calls to clients?
Give the client Viewer access to their workspace, export calls as CSV for your own reports, or push each call to your systems with webhooks or the read-only REST API.

Proof you can check

We have no published customer cases in this industry yet, and we do not quote results we cannot show. What you can verify today:

Guides for this setup

Other industries

Start tracking calls for marketing agencies

Create a placement and get a tracking number: in seconds in the US and Canada, after a regulatory review in most other countries.