Estate agents, brokers, property managers and developers

Call tracking for real estate

Call tracking for estate agents: a number per sign, listing portal and campaign so you can see which listings bring serious buyer calls.

The problem

Agents advertise on property portals, signs, print and social at once. Buyers call the number they saw, and the agent needs to know which listing and channel it was.

Typical placements: For-sale signs, Property portal listings, Print adverts, Facebook property ads, Open-house flyers.

How it works with CallTracker

  1. Create a placement per sign, portal and campaign, each with its own tracking number.
  2. Route each number to the agent responsible for that listing.
  3. Log calls in HubSpot, Salesforce or Pipedrive; new callers become a contact, lead or person.
  4. Compare calls per portal and per listing when you choose where to advertise next.

What you get

  • Buyer calls per listing and per portal.
  • Calls logged on the right contact in the CRM.
CallTracker placements list with three placements β€” Facebook Lead Ads, Billboard I-95 and Google Ads - Main β€” each showing its own tracking number, the number calls forward to and its call count.
Placements list: every ad, sign or listing gets its own tracking number and its own call count. Screenshot of the live app in a test account with demo data, 27 October 2026.
CallTracker CRM Integrations settings with connect buttons for Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Custom Webhook, with Pipedrive, Intercom and Zendesk below.
CRM and alert integrations: HubSpot, Salesforce, Pipedrive, Intercom, Zendesk, Slack, Microsoft Teams, Zapier and webhooks are connected from one settings page. Screenshot of the live app in a test account with demo data, 27 October 2026.

Best for

  • Agencies with many active listings and several portals.
  • Teams that want calls in Pipedrive or HubSpot without manual entry.

Not the best fit if

  • Agencies that need SSO or write access through an API.
  • You need to keep using your existing advertised numbers: numbers cannot be ported in or out.
  • You want form and chat leads in the same report: CallTracker tracks phone calls only.

What it costs

Example: 10 tracking numbers in the UK (6 signs and 4 portal or print placements). Fixed monthly cost: €9 base + 10 Γ— €2.20 per number = €31 per month, plus connected call minutes at the rate for the UK. Missed calls are free, and there is no contract.

This is a list-price example, not a quote for your business. Prices are in EUR.

Prices by country β†’

Real estate: frequently asked questions

Can each listing's number ring the agent responsible for it?
Yes. Every placement has its own forwarding number, so a sign or portal listing can ring the responsible agent directly.
Can we reuse a sign number for the next property?
Yes. The number belongs to its placement, so you can rename the placement for the next property. Calls before and after the change stay in the same placement history, so note the date you switched.
Do calls show up in Pipedrive or HubSpot?
Yes. Calls are logged on the matching person or contact, and new callers are created automatically. Choose whether missed calls sync too.

Proof you can check

We have no published customer cases in this industry yet, and we do not quote results we cannot show. What you can verify today:

Guides for this setup

Other industries

Start tracking calls for real estate

Create a placement and get a tracking number: in seconds in the US and Canada, after a regulatory review in most other countries.