Dentists, chiropractors, physiotherapists, med spas and private clinics

Call tracking for clinics and dental practices

Call tracking for clinics and dental practices: see which local ads, listings and mailings bring booking calls, without recording calls by default.

The problem

New patients usually phone to book. Practices spend on local search, directories, mailings and referral cards, and want to know which ones fill the diary.

Typical placements: Google Business Profile, Google Ads, Booking directory profiles, Direct mail, Local magazine ads, Referral cards.

How it works with CallTracker

  1. Create a placement and number for each listing, mailing and ad.
  2. Keep recording off (the default) unless you have a lawful basis and inform callers.
  3. Add the website snippet to attribute calls from search and paid ads.
  4. Post missed calls to Slack or Microsoft Teams, or use the optional SmartResponse callback widget and AI voice agent, so booking calls outside reception hours are not lost.
  5. Compare booking calls per placement before renewing a directory or mailing.

What you get

  • Booking calls per listing and campaign.
  • Missed calls surfaced for a callback.
CallTracker placements list with three placements — Facebook Lead Ads, Billboard I-95 and Google Ads - Main — each showing its own tracking number, the number calls forward to and its call count.
Placements list: every ad, sign or listing gets its own tracking number and its own call count. Screenshot of the live app in a test account with demo data, 27 October 2026.
CallTracker placement page for Facebook Lead Ads showing the tracking number, the forwarding number, 5 total calls, 3 completed, 2 missed, an average duration of 1:38 and a 'DNI Active' notice for website number swapping.
One placement: tracking number, forwarding number, completed and missed calls, and whether website number swapping (DNI) is on. Screenshot of the live app in a test account with demo data, 27 October 2026.

Best for

  • Private practices with several local marketing channels.
  • Practices that want call attribution without storing call audio.

Not the best fit if

  • US providers that need a HIPAA business associate agreement: CallTracker does not offer one.
  • You must keep all call data in the EU: the application and database run in the Netherlands, but calls are carried, and recordings stored, by Twilio in the United States.
  • You need to keep using your existing advertised numbers: numbers cannot be ported in or out.

What it costs

Example: 4 tracking numbers in Norway (Google Business Profile, Google Ads, one mailing and one directory profile). Fixed monthly cost: €9 base + 4 × €5.70 per number = €31.80 per month, plus connected call minutes at the rate for Norway. Missed calls are free, and there is no contract.

This is a list-price example, not a quote for your business. Prices are in EUR.

Prices by country →

Clinics and dental practices: frequently asked questions

Do you sign a HIPAA business associate agreement?
No. CallTracker does not offer a HIPAA business associate agreement, so it is not suitable for US providers who need one.
Can we track booking calls without recording them?
Yes. Recording is off by default. Without it, each call still shows the placement, caller ID, time, duration and whether it was answered or missed.
What about booking calls outside reception hours?
Missed calls are listed for a callback and can be posted to Slack or Microsoft Teams. The optional SmartResponse add-on adds a website callback widget and an AI voice agent that can answer calls you miss.

Proof you can check

We have no published customer cases in this industry yet, and we do not quote results we cannot show. What you can verify today:

Guides for this setup

Other industries

Start tracking calls for clinics and dental practices

Create a placement and get a tracking number: in seconds in the US and Canada, after a regulatory review in most other countries.

Get startedSee pricing