Personal injury, family law, criminal defence and estate planning firms
Call tracking for law firms
Call tracking for law firms: see which TV, radio, billboard and search ads produce enquiries, and log every call in your CRM.
The problem
Law firms pay a lot per new case, and a single enquiry call can decide a month's ad budget. The firm needs to know which channel produced the call, not just that the phone rang.
Typical placements: TV and radio spots, Billboards, Google Ads, Legal directory profiles, Facebook lead ads.
How it works with CallTracker
- Give each broadcast spot, billboard and directory profile its own tracking number.
- Use dynamic number insertion on the website so search and paid traffic get a number per source and per visit.
- Connect HubSpot, Salesforce or Pipedrive so each call is logged on the matching contact or lead, and new callers create one.
- Turn on recording and transcription only where your jurisdiction and your callers' consent allow it.
- Review calls per channel against your intake numbers when you set next quarter's budget.
What you get
- Enquiry calls per channel, with the call logged in the CRM your intake team already uses.
- Optional AI summary, sentiment and lead score for calls you choose to record.
Best for
- Firms running several broadcast, outdoor and search campaigns at the same time.
- Intake teams that work from HubSpot, Salesforce or Pipedrive.
Not the best fit if
- Firms that need SSO/SAML or a contact-centre dialer.
- You must keep all call data in the EU: the application and database run in the Netherlands, but calls are carried, and recordings stored, by Twilio in the United States.
- You want form and chat leads in the same report: CallTracker tracks phone calls only.
What it costs
Example: 8 tracking numbers in the UK (2 radio spots, 2 billboards, 2 directory profiles and 2 search campaigns). Fixed monthly cost: €9 base + 8 × €2.20 per number = €26.60 per month, plus connected call minutes at the rate for the UK. Missed calls are free, and there is no contract.
This is a list-price example, not a quote for your business. Prices are in EUR.
Prices by country →Law firms: frequently asked questions
- Can calls be logged in our CRM?
- Yes. HubSpot, Salesforce and Pipedrive log each call on the matching contact, lead or person, and unknown callers create a new record. Sync is one-way, from CallTracker to the CRM.
- Are calls recorded?
- Only if you turn it on. Recording and transcription are off by default and are enabled per placement. You are responsible for informing callers where the law requires it.
- Where is call data stored?
- The application and its database run on Railway in the EU West region (Amsterdam, the Netherlands). Calls are carried, and recordings stored when enabled, by Twilio in the United States, so transfers rely on Standard Contractual Clauses.
Proof you can check
We have no published customer cases in this industry yet, and we do not quote results we cannot show. What you can verify today:
- The screenshots above, taken from the live app.
- Our measured script-size test and published-pricing comparison, each with method and data.
- How long a tracking number takes, step by step, and the security page, including what we do not offer.
Guides for this setup
Other industries
Start tracking calls for law firms
Create a placement and get a tracking number: in seconds in the US and Canada, after a regulatory review in most other countries.