Car dealerships, repair shops, body shops and detailers

Call tracking for automotive

Call tracking for dealerships and garages: see which radio, outdoor, listing-site and search ads drive sales and service calls.

The problem

Dealers and garages advertise vehicles and services on listing sites, radio, outdoor and search. Sales and service calls go to different people, and both need attribution.

Typical placements: Vehicle listing sites, Radio spots, Roadside billboards, Google Ads, Service coupons.

How it works with CallTracker

  1. Create separate placements for sales and service campaigns, each with its own number.
  2. Forward sales numbers to the sales desk and service numbers to the workshop.
  3. Use dynamic number insertion on the website for search and paid traffic.
  4. Send calls to GA4 or Meta as conversions today; Google Ads offline conversion uploads switch on once Google approves CallTracker's API access.

What you get

  • Sales and service calls per channel.
  • Phone leads counted as conversions in GA4 or Meta, with Google Ads uploads to follow once Google approves CallTracker's API access.
CallTracker placement page for Facebook Lead Ads showing the tracking number, the forwarding number, 5 total calls, 3 completed, 2 missed, an average duration of 1:38 and a 'DNI Active' notice for website number swapping.
One placement: tracking number, forwarding number, completed and missed calls, and whether website number swapping (DNI) is on. Screenshot of the live app in a test account with demo data, 27 October 2026.
CallTracker Conversion tracking settings with a Google Analytics 4 card asking for a Measurement ID, a Measurement Protocol API secret and the event name phone_call, and a Google Ads card that says 'Not available yet' while Google approves CallTracker's API access.
Conversion tracking settings: GA4 takes a Measurement ID and API secret; Google Ads is marked not available until Google approves the API access. Screenshot of the live app in a test account with demo data, 27 October 2026.

Best for

  • Single-site dealers and independent garages with mixed online and offline advertising.

Not the best fit if

  • Dealer groups that need SSO, a contact-centre dialer or an API that can create or change data: the REST API is read-only.
  • You want form and chat leads in the same report: CallTracker tracks phone calls only.

What it costs

Example: 6 tracking numbers in Germany (3 sales and 3 service placements). Fixed monthly cost: €9 base + 6 × €2.20 per number = €22.20 per month, plus connected call minutes at the rate for Germany. Missed calls are free, and there is no contract.

This is a list-price example, not a quote for your business. Prices are in EUR.

Prices by country →

Automotive: frequently asked questions

Can sales and service calls go to different people?
Yes. Create separate placements for sales and service; each has its own number and forwards to its own desk.
Can calls count as ad conversions?
Yes for GA4 and Meta today. Google Ads offline conversion uploads switch on once Google approves CallTracker's API access; until then calls keep their Google click ID.
Can we pull call data into our own systems?
Yes, read-only. The REST API returns calls, placements and tracking numbers, and signed webhooks push each completed or missed call to your URL.

Proof you can check

We have no published customer cases in this industry yet, and we do not quote results we cannot show. What you can verify today:

Guides for this setup

Other industries

Start tracking calls for automotive

Create a placement and get a tracking number: in seconds in the US and Canada, after a regulatory review in most other countries.

Get startedSee pricing